Innov8 Blog
The latest entrepreneur, startup and innovation articles and offers.
Sunday 24 April 2016
Friday 13 December 2013
Crowdfunding in Asia
Dear friends and associates,
I'd like to invite you to be a part of getting
crowdfunding off the ground in Asia by signing up for this site in the category
which best suits your current status and activities:
Please search me out @innov8hk, and request to join my
team Innov8 Network so I can keep you informed on interesting opportunities, or
feel free to contact me if you would like helping getting your campaign online.
Best
Adam
Adam Bell @ Innov8
Tuesday 22 October 2013
10 signs you're not in control of IT
·
It's 9pm, you're working late on a proposal and the printer thats been on
the blink all week stops working again...
·
You want to update your website urgently and realise that the web company
who developed it added a password and can't (?) tell you what it is so they’ll
have to do it for you...
·
A new member of staff starts work and you don't have the password to add a
new user to your system and your IT guy is out of town until the end of the
week...
·
Your server breaks down and you find out the backup hasn't been working for
weeks...
·
You lose your iPhone and don't know how to wipe out the personal data it
contains and restore it to your replacement phone...
·
Your email address is blocked for spam and you've no idea how it happened,
or what to do...
·
Your laptop slows to a crawl everytime you connect to the internet...
·
You think your data is safe because you have a firewall installed...
·
You didn't know that everytime you check your email your login and password
are transmitted over the internet in clear to anyone with simple tools without
special security settings...
·
Your smartphone prompts you to download the latest update and stops working
half way through...
These are not imaginary scenarios. Click
here to Fixit before it happens to you.
Saturday 5 October 2013
Mindmatters Online Presence Upgrade Project Completed
Innov8 has recently completed an online presence upgrade for Mindmatters Ltd., an established Hong Kong Psychotherapy Practice founded by Dr Melanie Bryan, a Doctoral Level Clinical Psychologist and Expert Hynotherapist originally from New York.
With increasing competition from new practices being established in Hong Kong, an upgrade of the Mindmatters website was required, to be compatible with mobile devices, and optimised for the recently updated Google rules, aligned with Dr Bryan's Blog, Company Linkedin Page, and Google Ads.
Over a period of several months Innov8 worked with Dr Bryan to rewrite her website content, starting each page with a concise and accurate description of each of service offered, an attractive image to create a visual, at a glance reference point to catch the attention of visitors to the site, and a link to a related blog article that expanded on each topic, each page optimised for Google. A professional profile page was recreated and replicated to Dr Bryan's LinkedIn profile.
A gentle colour scheme was implemented to match the Mindmatters logo and convey and sense of serenity, and the site implemented on the popular Joomla CMS for manageability.
New articles, industry news and topical links are posted simultaneously to Dr Bryan's website, blog and LinkedIn page.
A new Google Adwords Campaign was designed, focussing on maintaining a presence on highly competitive keywords, and boosting click throughs from relevant but less competitive niche keywords, resulting in twice as many clicks for the existing budget, maintaining an average position of 1.x for the key ads.
With integrated Google Analytics, within the first month of launch traffic to the new site had doubled, with a well above average fifty percent+ click through to the blog articles.
This simple content and customer focussed approach has provided a solid online platform and professional online presence as key marketing tool for future growth of the practice, the total cost comparable to a single months advertising in prominent local expat sites and magazines.
For no obligation discussion on how to boost your online presence please call us on +852 3483 5620.
For no obligation discussion on how to boost your online presence please call us on +852 3483 5620.
Monday 23 September 2013
Want to speed up your PC?
The latest hybrid drives from Seagate are just the job, without breaking the bank...
Monday 2 September 2013
Important Alert for Wordpress and Joomla Website Owners
Incidents of Joomla and Wordpress sites being hacked by spammers are on the rise. Not only does this this create risks for data privacy if customers data is stored in your site but it can also adversely affect your business' reputation. If your site is more than one year old please contact us to arrange a security scan and quote for remedial work.
Friday 26 July 2013
SearchSMART SEO Starter Package from Innov8
With the new (and continued) changes in how Google indexes websites, if you haven't paid much attention to your website's visibility in the past, now is the perfect time to get started.
SearchSMART from Innov8 includes a review of your sites position in major search engines, focussing on Google. With many common keywords dominated by larger companies, we'll perform a keyword analysis and determine which niche keywords you can best compete on for your budget, shortlisting 3 to focus on.
From there we will:
- Submit your site to 750 online directories
- Create a 300 word english article relevant to your business and using the 3 keywords identified
- Submit your article to 500 relevant article sites (100 every week)
- Bookmark your site on 125 social sites (once a month over 2 months)
- Submit your site description to the DMOZ directory
- Submit your site to 80 search engines
We can also advise if other services such as on page SEO or niche link building etc. would improve your sites ranking and discuss options so you can balance your budgets and set realistic expectations of what results could be achievable and timescales for achieving them. Please note that we are unable to guarantee specific results as the end result is influenced by a host of factors include changes to search engine rules, activity by competitors and so on.
The price for this service is HK$3,499. Addon services will be quoted on request.
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